80711 - Functional Application in Microsoft Dynamics Marketing MB2-709

Code: 80711
Course duration: 2 days
Location Period
Palm Beach County Florida (Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Greenwich, Connecticut (Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Fort Lauderdale, Florida (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Mid-Town New York City (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Newark, New Jersey (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Attend Online
12-14 09:00AM to 12-15 05:00PM
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NYC-23rd Street (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Northern New Jersey (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Wilkes-Barre, Pennslyvania (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Secaucus, New Jersey (Virtual Instructor-Led)
12-14 09:00AM to 12-15 05:00PM
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Greenwich, Connecticut (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
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Fort Lauderdale, Florida (Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
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Mid-Town New York City (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
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Newark, New Jersey (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
enroll
Attend Online
01-11 09:00AM to 01-12 05:00PM
enroll
NYC-23rd Street (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
enroll
Northern New Jersey (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
enroll
Wilkes-Barre, Pennslyvania (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
enroll
Secaucus, New Jersey (Virtual Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
enroll
Palm Beach County Florida (Instructor-Led)
01-11 09:00AM to 01-12 05:00PM
enroll
Greenwich, Connecticut (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Fort Lauderdale, Florida (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Mid-Town New York City (Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Newark, New Jersey (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Attend Online
02-15 09:00AM to 02-16 05:00PM
enroll
NYC-23rd Street (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Northern New Jersey (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Wilkes-Barre, Pennslyvania (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Secaucus, New Jersey (Virtual Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Palm Beach County Florida (Instructor-Led)
02-15 09:00AM to 02-16 05:00PM
enroll
Secaucus, New Jersey (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Palm Beach County Florida (Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Greenwich, Connecticut (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Fort Lauderdale, Florida (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Mid-Town New York City (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Newark, New Jersey (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Attend Online
03-15 09:00AM to 03-16 05:00PM
enroll
NYC-23rd Street (Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Northern New Jersey (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll
Wilkes-Barre, Pennslyvania (Virtual Instructor-Led)
03-15 09:00AM to 03-16 05:00PM
enroll

80711 - Functional Application in Microsoft Dynamics Marketing MB2-709 (2 Days)

Description
This Digital Learning course enables you to cultivate a basic understanding of Microsoft Dynamics Marketing and all of its various features. You will review the five main sections including Projects, Marketing Execution, Assets and Media, and Finance. You will also see how to integrate each of these areas into one another to form a cohesive marketing ecosystem. Main features covered include campaign management, digital asset management, marketing automation, behavioral analysis, marketing finances, and media buying.

This course helps prepare you for exam MB2-709.

Course Introduction:

Module 1: Introduction to Microsoft Dynamics Marketing            

Integrated Marketing Management and its Individual Disciplines

Marketing Organization Structures and Scenarios             

Marketing Personas       

Creating Contacts and Managing Alerts 

Creating a User Record 

Customizing Marketing Grids     

Marketing Record Hierarchy

Creating Campaigns and Jobs     

Why MDM Integration with CRM, MSE, and Power BI      

Module Review

TEST YOUR KNOWLEDGE MODULE 1       

MODULE 1: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 2: Getting Started with Microsoft Dynamics Marketing  

Module Overview           

Home Dashboard, Navigation and User Interface Fundamentals

User Security and Management

Staff and Marketing Contacts     

Define Company Structures and Hierarchy           

Module Review

MODULE PRACTICE        

Module 2 Exercise Scenario        

Module 2 Exercise Scenario        

TEST YOUR KNOWLEDGE MODULE 2       

MODULE 2: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 3: Lead Management   

Module Overview           

The Lead Lifecycle           

Lead Generation via Landing Pages         

Lead Scoring Model       

Lead Assignment Rules 

Lead Segmentation        

Websites and Online Visitors      

Module Review

MODULE PRACTICE        

TEST YOUR KNOWLEDGE MODULE 3       

MODULE 3: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 4: Email Marketing and Social Media Outreach  

Module Overview           

Email Marketing Plug-ins             

Create and Send Email Marketing Messages       

Segment Specific Dynamic Content         

Double Opt In Management      

Cross Campaign Rules   

Social Media Outreach  

Module Review

MODULE PRACTICE        

TEST YOUR KNOWLEDGE MODULE 4       

MODULE 4: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 5: Marketing Campaign Automation       

Module Overview           

Marketing Campaign Lifecycle   

A and B Split Testing      

Activate, Adjust, and Troubleshoot Campaign     

Track Marketing Activity and Engagement           

Module Review

MODULE PRACTICE        

TEST YOUR KNOWLEDGE MODULE 5       

MODULE 5: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 6: Marketing Reports and Analytic           

Module Overview           

Performance Reports    

Home Page Reporting Widgets  

Campaign Dashboard Reporting Widgets              

Results and Campaign Performance Dashboard 

Standard and Custom Power BI Reports

Social Engagement Dashboards

Module Review

MODULE PRACTICE        

Practice Module 6 Scenario 1:    

TEST YOUR KNOWLEDGE MODULE 6       

MODULE 6: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 7: Marketing Project Management         

Module Overview           

Job Structure and Lifecycle          

Digital Assets Management        

Working with Approvals

Events Management     

Module Review

TEST YOUR KNOWLEDGE MODULE 7       

MODULE 7: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 8: Managing Marketing Finances             

Module Overview           

Marketing Finance Management             

Marketing Expenses and Cost of Labor   

Media Buying and Planning         

Module Review MODULE PRACTICE        

TEST YOUR KNOWLEDGE MODULE 8

MODULE 8: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 9: Microsoft Dynamics Marketing Connector to Microsoft Dynamics CRM              

Module Overview           

Integration Philosophy 

Data Integration              

Connector Scenarios: List Management and Sales Integration     

Module Review

MODULE PRACTICE        

TEST YOUR KNOWLEDGE MODULE 9

MODULE 9: YOUR NOTES             

TEST YOUR KNOWLEDGE ANSWERS        

Module 10: Setting up a Deployment for Success              

Module Overview           

Describe Key Members and Roles of the Deployment Team         

Tips for Planning a Deployment

Module Review

MODULE 10: YOUR NOTES

TEST YOUR KNOWLEDGE ANSWERS        

Answer justification       

Course Review 

 

Guaranteed to Run

2018-03-07 09:00 to 2018-03-09 17:00
Fort Lauderdale, Florida (Virtual Instructor-Led)
2017-12-11 09:00 to 2017-12-15 17:00
Attend Online
2017-12-04 09:00 to 2017-12-08 17:00
Attend Online
2017-12-04 09:00 to 2017-12-08 17:00
Attend Online
2017-11-27 09:00 to 2017-12-01 17:00
Attend Online

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